Author: SEM Destination

Guest posting is writing for someone else’s high-traffic website. There are multiple SEO benefits to this. It helps build quality backlinks, tap a new audience and can ensure instant brand exposure. You are able to grow your social media following and foster business relationships creating excellent B2B connections. Studies have found that businesses that blog get 55% more website visitors while marketers who prioritized blogging received 13 times more ROI than companies that did not in 2019.

Social media has revolutionized the way we communicate with each other, how we get involved with things happening around the world and even how people engage with brands. As of January 2020, there were more than 3.8 billion social media users, according to a report published by DataReportal. And, after the global shelter-in-place orders amid the coronavirus outbreak, people are spending even more time online and on social media platforms.

The influence of social media on our lives has been tremendous, to say the least. One of the numerous ways in which social media has changed our lives is through influencer marketing. Almost half of the consumers turn to their favorite YouTube stars, Instagram personalities or Twitter users for guidance on their purchasing decisions, according to an article by the Influencer Orchestration Network.

Did you know that in 93% of the cases, the online experience of the user starts with a search engine? And, this has not gone unnoticed. The spending on SEO is expected to rise from $22.1 billion in 2010 to almost $80 billion by 2020, according to an article by MotoCMS. And, it’s not just the big companies that find SEO useful. According to a survey by Backlinko, 83% of small business owners believe they can access new customers with the help of SEO providers.