Google’s Core Updates are game-changers in the world of search engine optimization (SEO). These updates are designed to refine how search rankings are determined, ensuring users receive the most relevant and high-quality content. For businesses and marketers, understanding these updates is critical to maintaining visibility in search engine results.
As the digital landscape continues to evolve, so do the strategies to enhance website performance and search engine optimization (SEO). One of the most promising advancements in technical SEO is the concept of Edge SEO, which leverages content delivery networks (CDNs) to implement SEO improvements in real-time. Edge SEO allows businesses to manage key SEO elements like redirects, canonical tags, and structured data, closer to the end-user without directly modifying the core site code. In this article, we will explore how Edge SEO works, its benefits, and why it could be the next big thing for website optimization.
Over the past decade, Google has implemented several significant algorithm updates that have impacted search listings in various ways. Each update aimed to improve the quality and relevance of search results. Here’s an overview of some major updates and their impacts:
Citations can play a crucial role in the success of your local SEO strategy. The more you list your business details on different sites, the better chances you have of achieving higher rankings on SERPs. It is an excellent way to improve brand awareness, increase traffic, and build links.
Guest posting is writing for someone else’s high-traffic website. There are multiple SEO benefits to this. It helps build quality backlinks, tap a new audience and can ensure instant brand exposure. You are able to grow your social media following and foster business relationships creating excellent B2B connections. Studies have found that businesses that blog get 55% more website visitors while marketers who prioritized blogging received 13 times more ROI than companies that did not in 2019.
Did you know that in 93% of the cases, the online experience of the user starts with a search engine? And, this has not gone unnoticed. The spending on SEO is expected to rise from $22.1 billion in 2010 to almost $80 billion by 2020, according to an article by MotoCMS. And, it’s not just the big companies that find SEO useful. According to a survey by Backlinko, 83% of small business owners believe they can access new customers with the help of SEO providers.
Backlinks are still an important Google ranking factor, but now the impact of link building on search ranking depends more on the nature and quality of your backlinks, according to a 2019 study by Moz.
Do you know how many searchers type questions into Google’s search box, expecting the best answer? According to the Internet Live Statistics, Google now processes over 40,000 search queries every second on an average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year, worldwide.
The short answer to this question is YES. Video content has great potential to improve your website’s ranking on the Search Engine Results Pages (SERPs). The simple reason for this is that Google is using increasingly sophisticated algorithms to identify good content and positive user experience. And, video content can definitely score high here. In fact, some experts even say that a video link is all you need to promote your website not just to your target audience, but also to the search bots.
According to a study by Jupiter Research, a part of Forrester Research, 81% users find what they are looking for via a search engine. And, there are two routes via a search engine to reach your desired destination, Pay Per Click (PPC) and Search Engine Optimization (SEO). The key difference between the two is that while SEO or the organic means to get traffic to your website is free, PPC isn’t, you need to pay for each time a visitor clicks on your advertisement to reach your website.