The short answer to this question is YES. Video content has great potential to improve your website’s ranking on the Search Engine Results Pages (SERPs). The simple reason for this is that Google is using increasingly sophisticated algorithms to identify good content and positive user experience. And, video content can definitely score high here. In fact, some experts even say that a video link is all you need to promote your website not just to your target audience, but also to the search bots.

According to a study by Jupiter Research, a part of Forrester Research, 81% users find what they are looking for via a search engine. And, there are two routes via a search engine to reach your desired destination, Pay Per Click (PPC) and Search Engine Optimization (SEO). The key difference between the two is that while SEO or the organic means to get traffic to your website is free, PPC isn’t, you need to pay for each time a visitor clicks on your advertisement to reach your website.

New to ecommerce? You need all the help you can get to make your website stand out from the crowd. Despite ecommerce representing only 11.9% of all retail sales worldwide in 2017, it is a rapidly growing space, given that its share of retail sales stood at a mere 3.5% only a decade ago. In fact, according to estimates released by Shopify, global retail ecommerce sales are expected to reach a whopping $4.5 trillion in 2021, from $2.3 trillion in 2017. That would be some large pie to try and get a chunk out of. And, in this case, size will matter, right?

The power of the internet is that companies can expand their reach to global markets in a short span of time. However, many companies don’t realize the importance of website localization; believing that simple tweaks and a translation plugin are all that’s needed to address different regions. Doing so, restricts your website from leveraging the full potential of the internet.

Whether you’re a startup or have a thriving business, you can no longer ignore your online presence. To make the most of this opportunity, your website requires Search Engine Optimization (SEO). Having a properly SEO-optimized website not only helps to increase traffic and sales, but also to build credibility and offer a better user experience to visitors.

For years, webmasters spent a considerable amount of time looking at the green indicator on their web browser’s toolbar. This green indicator used to show a web page’s ranking, on a scale of 0 to 10, called PageRank. Google used to refresh and release PageRank data every quarter or so, which was then used by webmasters to judge the performance of web pages and prepare their action plan. Since 2013, however, there has not been any public PageRank update. The reason being given for this is that the pipeline that pushed PageRank data from Google servers to the toolbar broke, and there is no intent to fix the pipeline in the near future.

Did you know that Google Authorship can work wonders for your search engine rankings? Google+ is an SEO goldmine that allows you to get higher search engine rankings, especially if you have set up Google Authorship for yourself. The key to better rankings is to provide content that is constantly read and shared, which means you are offering high quality content that offers good value to the readers.