Guest posting is writing for someone else’s high-traffic website. There are multiple SEO benefits to this. It helps build quality backlinks, tap a new audience and can ensure instant brand exposure. You are able to grow your social media following and foster business relationships creating excellent B2B connections. Studies have found that businesses that blog get 55% more website visitors while marketers who prioritized blogging received 13 times more ROI than companies that did not in 2019.
It is the third most common content marketing strategy after e-books and videos. Providing highly actionable insights and strategies through your blogs elsewhere shows that you are an expert in your field. All of this can accelerate your lead generation efforts. There are two reasons for guest blogging: Getting traffic back to your website and establishing yourself as a thought leader in your industry. You must find the right opportunity to tick off both these goals. Here’s what you may want to consider.
Competitor Backlink Profiles
Search competitor backlinks using free analysis tools. You will have an option to explore a list of links, incoming links and recurring sources. Pick the ones with the highest Domain Authority or DA and page authority or PA. Now grab at least 5-10 of these links to use them for your website. Make sure to analyze them well to check which one is working the best for your needs. See how well it is being indexed by Google by seeing where it shows up in the SERP. Don’t forget to see the link penalty to avoid negative outcomes on your efforts.
Simple Google Search
Entering your ‘niche + blogs’ on Google is the easiest way to find relevant websites. Check to see if they have accepted guest posts previously. A few terms to combine are ‘keyword + guest post’, ‘keyword + guest post guidelines’, ‘keyword + guest post by’ and ‘keyword + guest post by’. You can also head over to your competitor’s feed to find out the blogs they have mentioned. Google Blog Search is another great tool that helps you reach blogs in a closely related niche. Now you can start creating content to describe the unique qualities of your business, answer queries and build trust between your customer and you.
Look for Communities
There are ample online groups and communities built to bridge the gap between bloggers and guest writers. You can create an account on Reddit, LinkedIn, Slack and Facebook and work with anyone who is actively looking for guest posters. Members tend to share a list of websites that are looking to collaborate with writers. You can find reliable sources on a continual basis for both current and future opportunities. However, try to not beg for work directly which might damage your reputation. Instead, engage actively with the community people and then gradually start selling yourself.
In 2021, the global content marketing revenue was estimated at about $66 billion and is projected to increase to $76 billion in 2022 and $137 billion in 2026. These figures show that blogging has quite a promising future. So, explore the best tricks and tips to boost your digital footprint.
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