Whether you’re a startup or have a thriving business, you can no longer ignore your online presence. To make the most of this opportunity, your website requires Search Engine Optimization (SEO). Having a properly SEO-optimized website not only helps to increase traffic and sales, but also to build credibility and offer a better user experience to visitors.
For years, webmasters spent a considerable amount of time looking at the green indicator on their web browser’s toolbar. This green indicator used to show a web page’s ranking, on a scale of 0 to 10, called PageRank. Google used to refresh and release PageRank data every quarter or so, which was then used by webmasters to judge the performance of web pages and prepare their action plan. Since 2013, however, there has not been any public PageRank update. The reason being given for this is that the pipeline that pushed PageRank data from Google servers to the toolbar broke, and there is no intent to fix the pipeline in the near future.
Negative SEO has been a hot topic for the last few years. After Google implemented Penguin update, negative SEO through link spam has gained momentum. Websites get bombarded with tons of low quality links that trigger search engine penalty causing a loss in rankings.
Did you know that Google Authorship can work wonders for your search engine rankings? Google+ is an SEO goldmine that allows you to get higher search engine rankings, especially if you have set up Google Authorship for yourself. The key to better rankings is to provide content that is constantly read and shared, which means you are offering high quality content that offers good value to the readers.
Here is an algorithm that has sounded the death knell for poor quality content. Google’s search algorithm, Google Panda, and its several updates since 2011, has been designed to filter out the good content sites from the bad ones and cut the ranking for the latter. The launch of this algorithm in February 2011 has heralded a new era, where poorly written content is no longer acceptable. The algorithm has affected the search results of numerous websites and changed the way SEO professionals and webmasters need to think about optimizing their content. Read on to know how Google Panda updates work and how you can use them to your advantage.