Finding trending topics on YouTube is crucial for content creators who want to tap into current interests and increase their visibility. Here are several strategies to help you identify trending topics on YouTube and related platforms:
1. YouTube Trending Page
Visit YouTube’s Trending Page: YouTube has a dedicated section for trending videos, which can give you an idea of what content is currently popular. This can vary by country, offering insights into regional trends.
2. Google Trends
Use Google Trends: Google Trends allows you to explore the popularity of search queries in Google Search across various regions and languages. It includes a section for YouTube search, where you can discover trending topics and queries.
3. Social Media and Forums
Monitor Social Media: Platforms like Twitter, Instagram, and Reddit can be goldmines for spotting trends. Hashtags, trending topics, and viral posts can inspire content ideas.
Join Online Communities: Subreddits and forums related to your niche can be excellent sources for trending topics. Members often share and discuss the latest trends and news.
4. Competitor Analysis
Watch What Others Are Doing: Keep an eye on popular channels within your niche. Analyzing their most successful videos can help you identify trends and content gaps you might fill.
5. Content Aggregation Platforms
Explore Platforms like BuzzSumo: Tools like BuzzSumo can help you discover trending content across the web, including popular articles and social media posts, which can inspire YouTube content ideas.
6. Keyword Tools
Use YouTube Keyword Tools: Tools like TubeBuddy and vidIQ offer insights into popular keywords and trends on YouTube. They can help you identify what viewers are searching for in your niche.
7. YouTube Analytics
Analyze Your Own Data: If you already have a YouTube channel, delve into your YouTube Analytics to see which topics have resonated with your audience in the past. Trends can often be cyclical or evolve in predictable ways.
8. Industry News and Events
Stay Informed on Industry News: For niches like technology, gaming, fashion, etc., staying up-to-date with industry news can help you anticipate and create content on upcoming trends.
Follow Events and Conferences: Events in your niche, whether virtual or in-person, can be a great source of trending topics and discussions.
9. YouTube Search
Autocomplete Feature: Use YouTube’s search bar to start typing a topic and see what autocomplete suggestions come up. These suggestions are based on popular search queries.
10. Surveys and Audience Feedback
Ask Your Audience: Directly engaging with your audience through comments, polls, or social media can give you insights into what topics they’re interested in.
By combining these strategies, you can better identify trending topics on YouTube, helping you create content that is more likely to attract views and engage your target audience. Remember, the key is not just to follow trends but to find a way to make them relevant to your unique perspective or niche.